New Product Development (NPD) Process
At Marcus Hi-Tech Engineering, successful precision manufacturing begins with a robust New Product Development (NPD) process.
Our NPD framework bridges the gap between product design and mass production, ensuring every component is optimized for performance, manufacturability, and cost-efficiency.
With over 45 years of experience, Marcus partners with OEMs and Tier-1 suppliers to accelerate product launches while maintaining zero-compromise quality.
Our Proven NPD Framework
Design for Manufacturability (DFM)
- Early-stage collaboration with customers to optimize designs for production
- Simulation-driven analysis to prevent defects before tooling
- Material selection support for durability, weight optimization, and cost savings
Prototyping & Validation
- Rapid prototyping using CNC machining, 3D printing, and vacuum casting
- T0 & T1 trial runs to validate design and tool performance
- Functional testing & validation to ensure prototypes meet specifications
Tooling & Fixture Development
- In-house tool room for die/mold manufacturing and fixture design
- Lean tooling lead times: 4–6 weeks (tooling), 1 week for FAIR (First Article)
- Fast turnaround enables quicker project launches.
APQP (Advanced Product Quality Planning)
- Systematic planning to align projects with customer requirements
- Includes feasibility analysis, risk assessment, design validation, and process capability.
PPAP (Production Part Approval Process)
- Comprehensive documentation and reporting prior to mass production
- Ensures full compliance with automotive and aerospace OEM standards
Frequently Asked Questions
What certifications does Marcus Hi-Tech Engineering hold?
Marcus is proudly IATF 16949:2016 and ISO 9001:2015 certified, demonstrating our compliance with the most rigorous international manufacturing quality standards. These certifications ensure that all processes, from design to production, meet globally recognized benchmarks for consistency and reliability.
Why are these certifications important for customers?
Certifications like IATF 16949 and ISO 9001 guarantee that Marcus operates with strict quality management systems. For our customers, this means:
Full confidence in product quality and consistency
Global OEM approval readiness
Streamlined supply chain integration
Reduced risk of defects and delays in production
Full confidence in product quality and consistency
Global OEM approval readiness
Streamlined supply chain integration
Reduced risk of defects and delays in production
How does Marcus maintain quality across manufacturing locations and partners?
Marcus enforces a unified Quality Management System (QMS) across all in-house and partnered facilities. This includes:
Supplier audits & validations
APQP & PPAP standards for new product development
FAIR (First Article Inspection Reports) before scale-up
Continuous monitoring with inline inspection and advanced metrology equipment
Supplier audits & validations
APQP & PPAP standards for new product development
FAIR (First Article Inspection Reports) before scale-up
Continuous monitoring with inline inspection and advanced metrology equipment
What inspection and testing equipment does Marcus use?
To ensure zero-defect manufacturing, Marcus uses state-of-the-art inspection tools:
CMM (Coordinate Measuring Machines)
Optical Emission Spectrometer (OES) for material analysis
Leak Testing Systems
Air Plug Gauges & K-Mold Testers
Inline DFT (Dry Film Thickness) and receiving gauges
CMM (Coordinate Measuring Machines)
Optical Emission Spectrometer (OES) for material analysis
Leak Testing Systems
Air Plug Gauges & K-Mold Testers
Inline DFT (Dry Film Thickness) and receiving gauges
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